1. Claim a recurring slot. "We're the Tuesday run club café" or "Saturday ride start." One clear identity beats trying to be everything. Pick a day and own it.
2. Welcome the group explicitly. Space for bags, water refills, maybe a "runners/cyclists 10% off" board. Small gestures signal you want them there.
3. List your event where people look. Runners search "run club near me"; cyclists search "social ride." Stoop surfaces you on the map. Create your event, set capacity, and let them find you.
4. Make it easy to reserve. No phone calls or DMs. In-app booking means they secure a spot in seconds. You see who's coming and avoid overbooking.
5. Promote the hang, not just the activity. "Run + coffee" or "Ride + beer" — the second part is where you earn. The activity brings them; the café or bar turns them into regulars.
You don't need to organise the run or the ride. You provide the space, the welcome, and the post-activity moment. Stoop handles discovery, reservations, and payments. Add your venue and create your first event.